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Global marketing / Warren J. Keegan, Mark C. Green. - 2nd ed. - Upper Saddle River, New Jersey : Prentice-Hall, cop. 2000. - XXII, 594, [23] s. : il. ; 26 cm.
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There are copies available to loan: sygn. 7704/III (1 egz.)
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Rev. ed. of: Principles of global marketing. - Sum., Bibliogr. - Index
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